This is the second entry in a 3 part series. Check out post #1: Squidoo-a General Overview. While Squidoo is some ways could be classified as a “Passive Income Stream,” if you want to make serious money on it, you’ll need to be constantly updating your old lenses and making new ones because if you neglect if for a while, you may get the odd sale from Amazon or fall into some of the lower tiers, but it will be hard to stay in Tier 1 or 2, where the serious money is.
Squidoo pools their Adsense money from all of their sites, and pays it out based on a Tier ranking system, up to about the first 85 000 lenses. The first tier is #1-2000, Tier #2 is 2001-10000 and Tier #3 is from below 10 000-85 000. It’s not easy to make and keep a lens in tier one, since it’s actually really competitive. For a further explanation on tiers and payouts, check out this site: Squidoo Tiers: How Payouts Work. I’ve been able to consistently keep only 1-2 lenses in the top tier and generally have 6-10 lenses in tier 2. Of course, the more I update and put fresh content into my lenses, the better it goes.
The other way to make money on Squidoo is through linking to Amazon and Ebay products and getting commission on that. The good news is that any click and sale counts, even if it’s not the actual item they clicked on, on your site. Commission is generally around 4%. The bad news is that Squidoo has been cracking down lately on spammy sites, so some of my highest income earners actually got disabled and blocked because they focused too much on sales, and not enough on content.
Overall, Squidoo has done very well for me. I’ve made $4200 over the past 4 years or so, and estimate that I’ve spent around 500 hours overall on it. I expect that number to at least double, if not more in the next 2-3 years.
A trick that I use is to build “niches,” which means to build 10-50 lenses on related topics and then link them all together and drive traffic from one of the sites to the next one. My niches include: scuba diving, esl teaching, South Korea, dividend stock investing and holidays. It’s those lenses that consistently rank the highest due to the cross-linking (I think!) and that have ended up making me the most money. Little orphan lenses don’t seem to thrive.